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Everything that stands between ad spend and a delivered order.

We manage campaigns, produce the creative that feeds them, measure what they actually returned, and work the operational levers that decide whether a cash-on-delivery order ever becomes revenue.

Meta Ads management

Facebook and Instagram remain the volume engine for most ecommerce brands in our markets. We treat the account as a system, not a collection of campaigns.

  • Account and campaign architecture designed around your margin, not around vanity reach.
  • Advantage+ and manual campaign strategies tested against each other rather than adopted on faith.
  • Catalog and conversion event setup, including server-side events where it improves signal quality.
  • Daily optimisation against cost per delivered order, with budget shifted on evidence.
  • Retargeting and retention structures that do not simply reclaim organic sales.

TikTok Ads management

TikTok punishes repurposed television ads and rewards native, fast, creator-shaped content. We build for the platform instead of recycling assets into it.

  • Spark Ads and in-feed video campaigns with creator-style content produced for the feed.
  • Creative volume planning — enough concepts in rotation to keep the algorithm learning.
  • Pixel, Events API and catalog configuration so conversions are attributed correctly.
  • Audience and placement strategy adapted to each market’s buying behaviour.
  • Reporting consolidated through the official TikTok Business API into our own dashboards.

Google Ads management

Social creates the demand; Google captures it. Running only one of the two leaves money on the table and hands your brand terms to competitors.

  • Search campaigns on category, competitor and brand intent.
  • Performance Max and Shopping with a properly structured product feed.
  • YouTube campaigns that reuse the creative already proven on social.
  • Negative keyword hygiene and search term review as a standing weekly task.
  • Cross-channel view so Google is not credited for demand Meta or TikTok created.

Creative production

After the first month of optimisation, creative is the single biggest lever left. Most accounts do not have a media problem; they have a creative supply problem.

  • Weekly production of video and static concepts built around tested hooks and angles.
  • Creator and UGC-style content sourced and directed for each market.
  • Systematic iteration: the winning concept is varied, not simply repeated until it dies.
  • A documented creative library so learning survives staff changes on both sides.
  • Localisation for Spanish-speaking markets and Spain, which are not the same audience.

Measurement, attribution & reporting

Every platform claims credit for the same sale. Our job is to produce one number you can take to the bank and defend.

  • Ad spend pulled daily from the official APIs of each platform.
  • Store orders and delivered revenue joined against spend for a blended, cross-channel ROAS.
  • Live currency normalisation so Colombia, Ecuador, Chile and Spain can be compared honestly.
  • Purchase events counted on a single, consistent definition rather than summed variants.
  • A weekly written read: what changed, what it cost, what we are doing about it.

Cash-on-delivery operations

In Latin America a large share of ecommerce is paid on delivery. A campaign with an excellent cost per order and a poor delivery rate loses money quietly for months.

  • Confirmation flows over WhatsApp to validate orders before they ship.
  • Delivery-rate tracking by campaign, product and courier — not just as a global average.
  • Return reason analysis fed back into targeting and creative decisions.
  • Integration with regional fulfilment and logistics providers.
  • Contribution margin per delivered order as the reporting headline, not gross sales.

Engagement

How we start.

We do not sell annual retainers before we have seen an account. The first step is always the same.

01

Read-only audit

You grant read access to your advertising accounts. We review structure, tracking, creative and spend efficiency, and return a written assessment — including the case where we tell you that you do not need us.

02

Scope and baseline

If it makes sense to work together, we agree the target metric, the reporting cadence and the baseline we will be judged against.

03

Onboarding

Access is granted through Business Manager and Business Center — never shared personal logins. Tracking and reporting are rebuilt in the first two weeks.

04

Ongoing management

Daily operation, weekly creative, weekly written reporting and a monthly strategic review.

Let’s look at your numbers first.

Send us read-only access to your ad account and we will come back with an honest assessment of what is working, what is wasting money, and whether we are even the right team for you.

Request an audit Email us directly